This guide covers the latest version of PECR, which came into effect on 29 March 2019. The EU is in the process of replacing the e-privacy Directive with a new e-privacy Regulation to sit alongside the GDPR.
Furthermore, what is soft opt in?
Soft Opt-in is a form of temporary permission to send email marketing campaigns. We need to remember that a Soft Opt-in may be used where the direct marketing relates to the individual's interest in products and services, which this individual would expect to receive promotional material about.
Similarly, what is covered under GDPR?
The full GDPR rights for individuals are: the right to be informed, the right of access, the right to rectification, the right to erasure, the right to restrict processing, the right to data portability, the right to object and also rights around automated decision making and profiling.
How many data protection principles are there?
At a glance
- The GDPR sets out seven key principles: Lawfulness, fairness and transparency. Purpose limitation. Data minimisation. Accuracy. Storage limitation. Integrity and confidentiality (security) Accountability.
- These principles should lie at the heart of your approach to processing personal data.
What does Pecr stand for?
Privacy and Electronic Communications Regulations